About Gerard Ibarra, Ph.D.
Gerard Ibarra is a consultant, author, speaker, and serial entrepreneur with a Ph.D. in Applied Science from Southern Methodist University's (SMU) Lyle School of Engineering. He specializes in helping companies, businesses, and institutions navigate complex decision-making processes, particularly when faced with multiple alternatives comp
Gerard Ibarra is a consultant, author, speaker, and serial entrepreneur with a Ph.D. in Applied Science from Southern Methodist University's (SMU) Lyle School of Engineering. He specializes in helping companies, businesses, and institutions navigate complex decision-making processes, particularly when faced with multiple alternatives complicated by competing departments or individuals. Using the framework outlined in his book, Good Decisions, Better Outcomes, Gerard combines mathematical modeling and system analysis to evaluate factors like cost, service, and a company’s ecosystem, guiding his clients toward decisions that benefit the organization as a whole. Known for fostering effectiveness and consensus, he excels in aiding companies that must choose among various alternatives.
In addition to his consulting work, Gerard is the founder and CEO of Keep It Saved, a software-as-a-service platform designed to help individuals organize, store, and manage critical documents, including wills, trusts, IDs, passwords, and account information. Keep It Saved ensures users can securely and efficiently share this sensitive information with loved ones and trusted advisors.
Experience
Gerard Ibarra has used his decision-making framework to help business owners, companies, institutions, governments, entrepreneurs, and investors make better decisions. He guides stakeholders to avoid being overtaken by emotions and encourages them to focus on the overall impact of their decisions, including how those choices may affect other parts of the system.
He also brings an extensive analytical and leadership background, coupled with experience in launching, expanding, and streamlining businesses and operations. His expertise spans logistics, industrial and systems engineering, and operational planning. Gerard is highly skilled in formulating and executing business strategies, having completed and implemented numerous operational plans, performed various analyses, and conducted multiple feasibility, trade-off, and marketing studies. His work has led to streamlined procedures, reduced costs, and increased sales for small to mid-sized companies.
With over thirty years of professional experience in logistics, industrial engineering, operations, marketing, and sales—including an eleven-year tenure at UPS—Gerard is an accomplished entrepreneur. He was the CEO of Jaguar Logistics, the largest medical on-demand transport company in Texas until it was acquired by Dropoff in 2018. In addition, he has founded and led four startups, including Keep It Saved, where he currently serves as founder and CEO. Keep It Saved is a software-as-a-service platform designed to help individuals securely organize, store, and share critical documents such as wills, trusts, IDs, passwords, and account information with trusted loved ones and advisors.
Teaching and Speaking
Gerard has taught graduate courses in logistics systems engineering at SMU’s Lyle School of Engineering, and supply chain management and e-Business at the University of Dallas’ Graduate School of Management.
In addition, he has presented and spoken at multiple conferences from systems engineering, reliability and maintenance, logistics and supply chain, to long-term investment strategies.
Publications
Gerard is the author of Good Decisions, Better Outcomes. The premise of the book is to help individuals, business owners, and companies make better and more effective decisions through a framework he developed over years of education and experience. The framework is a step-by-step process of multiple techniques that is reliable, repeatable, and predictable.
He has also authored several articles and refereed papers in reliability, logistics, and systems engineering for several conferences and professional organizations.